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HERO|farm is a marketing, public relations and design agency with a simple philosophy: "Do great work for good people."

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HERO|farm Spotlight

Apr15
Why Your Selfies Will Make History

Selfie1800The funny poses you're doing in those Instagram pictures? Yeah, your great-great grandmother probably did them, too. They just didn't call them selfies, and were kind of limited by the technology at the time for opportunities to share them and the only "likes" they got were if they were brave enough to show the print to someone. But believe us, if your Gam-Gam or Pap-Pap had the same tools you have now for picture taking, your family photo album might be fuller and a tad more colorful.

In 2013, the term "selfie" was officially named Oxford Dictionaries "Word of the Year 2013" and we discussed The Rise of Selfies & How Businesses Are Using Them. In 2014, music group The Chainsmokers released a song called "#SELFIE."... And in 1910, Harold Cazneau took the selfie to the left.

While the selfie trend has exploded over the last decade and become a hot topic, it's hardly new. Matter of fact, it's what you could call an OG... original graphic. Since people are naturally narcissistic, is it any surprise that as soon as cameras were invented one of the first things people did was take pictures of themselves to "test" the new hardware?

Fast forward to you and your avalanche of photos. In 100-200 years, are people going to look back at your pictures (that is, if you didn't rely entirely on digital copies) and view them the same way we view vintage images today? Probably not. But they will give them a glimpse into our society and your life. Will they wonder what medical syndromes afflicted the world at the beginning of the 21st century causing a contortion of the lips known as "duckface" or everyone to stick their tongues out? We may never know. All you can do is be sure to take better selfies.

 

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Additional Material

Me, My Selfie & I – The Rise of Selfies & How Businesses Are Using Them
404 - Life Not Found: Combating The Digital Dark Ages
16 Legendary Selfies of 2013
7 Tips For Taking Better Selfies
Smug Shots and Selfies: The Rise of Internet Self-Obsession

Read More

Around the Farm

Head on over to our blog for marketing tips, information, news and fun from HERO|farm, an idea factory and marketing agency in New Orleans.

We formed HERO|farm with a social mission not only to help us break away from the old way of doing things and stand out, but also because we wanted to make a difference. A cornerstone of HERO|farm is to do at least one campaign per year pro bono for a non-profit, as well as work with clients who have admirable missions of their own. Visit our Causes & Affects page to learn more.

Clients: